• Fri. Aug 5th, 2022

WW: The support group helping mums tackle formula shortages

ByJulie J. Helfer

May 25, 2022

OSWEGO, NY (WSYR-TV) – The half-million bottles of first-flight “Operation Fly Formula” formula can’t land on store shelves soon enough.

Millions of parents are stressed, with recent data showing around 45% of formula is out of stock.

There is a critical need and the parents are desperate.

It’s a feeling that Kayla Devine knows well. Her brightest blessing is her baby boy Elliot, but he was born prematurely and relied on formula to grow.

“We didn’t know how we were going to continue to be able to feed our baby and as a mum it’s the worst feeling in the world.”

Kalya Devine

Her prayers were answered by Danielle Wiebel of D. Marie Lactation and her breastfeeding support group.

It’s a place where moms can talk about everything – from not sleeping, to starting solids and supply difficulties.

The formula shortage really affects everyone, as even most breastfeeding parents have to use formula to help supplement their babies.

Danielle Wibel

According to the CDC, 87% of New York State mothers start breastfeeding, but at 6 months, that drops to 25% breastfeeding only.

“I think one of the most important things is just getting the right support,” Wiebel said.

Wiebel is also a lactation consultant. She says the support mothers need can take many different forms, such as a pediatrician, a lactation course or specialist, or a support group.

“She [Wiebel] was there at all hours, and it was so reassuring that I had someone I could talk to,” Devine said. “We’ve improved dramatically, so we’ve had to take a lot less formula.”

This group helped Devine deal with the pace of feeding, latching, and formula frustrations, but more importantly than all of that…it gave her a village.

If I’ve been through something one week, it’s nice to know last month’s mom went through the same thing. It’s going to be better, she’s been there and her little one has been there and we’ll be fine.

Kayla Devin

The support group meets at Curious Kidz in Oswego. The next appointment is June 6 at 10 a.m.

To learn more about the group or find resources, you can visit Danielle’s website.

You can also visit Danielle’s Instagram page.