Chinese fresh groceries online missfresh launched a special express delivery service and smart vending machines to help feed volunteers, logistics and support staff and security personnel at the Beijing 2022 Winter Olympics.
Missfresh has developed a new mini online shopping platform with 24-hour express delivery service for support personnel in the snowy town of Taizicheng, the main area where the Olympics are held. In addition, Convenience Go smart vending machines have been installed in 109 key locations in the Winter Olympics Support Area including Guobin Mountain Villa, InterContinental Chongli Hotel and Medal Plaza. Customers can scan a QR code or use facial recognition to retrieve their purchase and automatically complete payment.
Support staff will have access to more than 350 SKU including snacks, dairy, baked goods, fresh fruit, ready meals and more. And with Spring Festival, Valentine’s Day and other holidays coinciding with the Winter Olympics, Missfresh has also expanded its assortment of festive gifts available through its online shopping platform to include themed food items. specialties as well as chocolates and flowers.