A new interactive postcard has been launched by the Tamworth Jobs Action Group to help provide easy access to information, advice and support for those seeking employment.
The group created an augmented reality (AR) postcard that allows people to use their phones to get information and connect with local help desks.
This new AR postcard was designed by innovative local company Enlighten, based at the Tamworth Business and Enterprise Center, who worked with the action group to embrace new ways to promote members locally.
Suzanne Edwards, Owner and Director of Enlighten, said: “We were delighted to work with the group to produce this Augmented Reality (AR) postcard.
“The app, called zappar, is free to download and will allow people to use the AR postcard to view relevant job contact directories, local job opportunities, training and support. The information will be regularly updated so that the user can be sure that everything they view is up to date.
“Only one card will need to be produced and smart phone technology will do the rest and can be updated at any time, making it cost effective and helping to reduce the group’s carbon footprint. “
The Tamworth Employment Action Group, now in its 9th year, was originally established by the Tamworth City Council Community Development Team in 2012 and aims to bring together support services , education and training providers, in order to provide better vocational training and opportunities at the local level.
In 2018, Community Together CIC took the lead and continued the good work of bringing partners together to look at various barriers to employment including transportation links, mental health, education, volunteering, education and training opportunities.
They recently linked up with companies in the Birch Coppice Business Estate to work with transport providers to bring Tamworth residents to work and increase the talent pool for these companies.
The group currently consists of 14 members, including Enterprise 4 Success, Clarion Housing Group, Care Marketing Development Team, Community Together CIC, Tamworth Borough Council, Staffordshire County Council, South Staffordshire College, Staffordshire and West Midlands Rehabilitation Service, Support Staffordshire, Tamworth Early Years, Together for Mental Well-Being, Toolkit, Citizen Advice and Tamworth Training Center.
Lee Bates, Community Together CIC Project Coordinator, said: “We are excited to launch this new interactive postcard and believe we can reach a wider audience who can access information regarding employment opportunities locally.
“We thank Tamworth City Council for their continued support of the partnership they started in 2012 and has grown from strength to strength. This is a new way to get information for people who need help and thanks to this RA, users can be kept up to date easily by downloading an app.
“We are delighted to be working with Enlighten on this project, which has been very supportive of our innovative initiative, working with us to make it a reality. “
Anyone can pick up a postcard from all partner sites, as well as local schools, GP offices, pharmacies, community centers, libraries and the Hub in Tamworth Castle Park.
Cllr Daniel Cook, Cabinet Member for Economy and Waste, said: “The Tamworth Jobs Action Group offers great support to people looking for new jobs and I encourage people to find new jobs. to get in touch to receive this new postcard in order to use the AR via an application.
“The group has valuable business support ready to help people who have lost their jobs due to the pandemic or who are looking for new training opportunities. The new AR postcard lists useful contacts and signage services and is easy to use with any smartphone or device.